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PEYTON About.jpg


Being the spouse of a professional bull rider I learned really quick the importance of the Western Sports Foundation. They are truly the backbone of bull riders and all western athletes! 


WSF goes above and beyond to take extra good care of our athletes. They assist financially when doctor bills pile up from an injury, and have to sit our from competition. They also provide free clinics at the PBR sports performance center to help get them physically and mentally back into shape. They also provide scholarships to help put them school if help better prepare them for the future, because we know rodeo careers only last so long. 


Basically if there is a way to help make them be better in any way shape or form, the Western Sports Foundation is there for them to help with any sort of assistance.


I had always wanted to come up with a way to help support the WSF. Especially after all they had done for my husband and his multiple injured that led to surgeries. But the idea for a charity fashion show didn’t come to me until the summer of 2019. I finally thought of a fun exciting way for fans to come out and see all of their favorite riders and their families on a runway! 


That left me with only a few months to prepare for my very first show at the 2019 PBR WORLD FINALS in Las Vegas. Nonetheless we had a great first year raising over $40,000 in just one hour during the live auction fashion show! So with the first year being a big success and exceeding my expectations, I started to prepare for another show at the 2020 PBR WORLD FINALS. We came in hot to Arlington Texas and raising over $100,000 in just a one hour show! 


With 2 charity fashion shows under our belt, Peyton’s Project Runway has been able to give almost 150,000 to Western Sports Foundation and I plan to keep growing that number!


-Peyton Martin Gay

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